Business owners and company leaders have many critical responsibilities. Most are not trained writers. Creating a website with high-quality content that strategically attracts potential customers and accurately represents your company takes thought and intention. It doesn’t happen accidentally. Creating quality content on your website is a critical factor for being relevant in the search engines and in SEO. It’s not enough to have a beautiful web page full of impressive graphics, photos and videos. It must also include well-written text that satisfies the viewer’s intent so there is no need to go back for other search results.
Most people have heard the term Search Engine Optimization, or SEO. It’s a strategy to maximize visitors to your website by making sure it is high on the list of results returned by a search engine. It is important when writing content for your website that you are taking SEO into consideration in order to maximize the chance your website is a match for someone’s search query.
For instance, geography. It may seem simple, but too many companies fail to include something as basic as the city or region they do business in within the text of the website. Having an address and city in the footer isn’t enough anymore for Google’s search algorithms. To get recognized, that information should be contained as part of real sentences on the website.
If you sell tires in Sacramento, your site clearly needs to state that. If you do business in multiple locations, that also should be reflected as well. You must make your site relevant locally. When someone searches for “tires” and “Sacramento,” you want them to find you. Most users don’t randomly search the web. They’re looking for something specific. The more you can anticipate and answer their questions, the better the chances are that their search will start and end with you.
Think of your website as the front door to your business. If yesterday’s shoppers spent hours window shopping before deciding whether to enter a store, today’s tech-savvy consumers literally have the world at their fingertips. With a few quick keystrokes, they can find you – or your competitors – in seconds.
Have questions? MHD Group can help answer them. Let’s talk.