This season, Lucky Supermarkets wanted to let their customers know that you can support the Golden State Warriors throughout the entire Bay Area -- from the current home in Oakland to their new arena being built in San Francisco and from Marin County to Santa Clara County.
We ultimately chose the tagline "Where Warriors Shop.”
First, we believe it communicates that Lucky Supermarkets are, in fact, the grocery stores of choice for REAL Warriors fans. Secondly, we knew this slogan would create the perfect opportunity for us to segue into raising consumer awareness of the actual, physical locations of Lucky Supermarkets throughout the Bay Area.
Here is a quick look into some of the other decisions and strategy that went into this year's "Where Warriors Shop" campaign that can be seen at Oracle Arena.