Your website should be a natural extension of your brand message. If you currently feel that there is some discord between your brand message and your current web design, it’s time to revamp your website.
You’ll be amazed by how much a well-designed website helps strengthen your brand message.
Your website is the place prospective customers will turn to when they want to learn more about your brand identity. Every single piece of content you include in your web design should connect strongly to identity.
It doesn’t matter if you’re revamping your entire website or have simply decided to tweak the design, before going live with the newly redesigned website, look at every single aspect of the website and make sure it helps uphold your brand identity and sends a positive message to consumers.
Every single business should strike an emotional chord with its target market. A good web design allows you to showcase this emotional aspect of your business and will use it to strengthen your brand message.
Sit down with your web designer and let them know if you want your brand message to be tranquil, happy, fun, compassionate, or something else. They will choose fonts, images, layouts, and even colors that will help trigger an instantaneous emotional connection between yourself and prospective customers.
When you meet with your web design team, you’ll likely hear the words, value proposition tossed around. In this case, value isn’t necessarily the financial value of your website, though a good value proposition will lead to a nice increase in sales.
When your website is fully designed, the value proposition will appear as a short statement in an area where visitors’ eyes will naturally be drawn to as soon as your website loads. The idea of the value proposition is that it provides your visitors with an instant understanding of what they will get from visiting the website. Reading the value proposition will make your visitors feel good about the website and help them develop a solid understanding of your brand message.
The best thing about a good web design is that not only will it enhance your brand message, it will also show how your business differs from the competition. Aspects of web design that help hone your brand message and stand out from the crowd include the use of color, tone, the type of content you incorporate into your web design, and more.
MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.