Having spent more than 30 years in newsrooms as a reporter and an editor, I have a pretty good sense of how journalists think. They’re not all alike, of course, but there are some shared habits and processes – whether they work for a newspaper, television station or, more and more today, produce content for a media website.
If you’re like most people, you might be equal parts anxious, nervous, concerned or curious when a reporter calls or an email from one lands in your inbox.Conversely, if it’s a reporter you’ve had a positive experience with before and trust, you may even look forward to the next interaction.
Whatever your impulse, dealing with the media doesn’t have to be a cringe-inducing experience – especially if you understand the reporter’s needs, her deadlines and her intended audience. It’s entirely possible to turn the opportunity into a powerful tool to connect in a positive way to your clients, customers and the general public – without spending a dime.
MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.