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Principles Of Effective Web Design | Modesto Web Design & Development

Principles Of Effective Web Design | Modesto Web Design & Development

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In order to use the principles properly, we first need to understand how users interact with websites, how they think, and what are the basic patterns of users’ behavior.

How Do Users Think?

Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.

Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users, click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.

Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.

Users don’t read, they scan. Analyzing a web page, users search for some fixed points or anchors which would guide them through the content of the page.

Web users are impatient and insist on instant gratification. Very simple principle: If a website isn’t able to meet users’ expectations, then the designer failed to get his job done properly and the company loses money. The higher is the cognitive load and the less intuitive is the navigation, the more willing are users to leave the website and search for alternatives.

Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one? Instead, users are satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient.

Users follow their intuition. In most cases, users muddle through instead of reading the information a designer has provided. According to Steve Krug, the basic reason for that is that users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing billboards, then design great billboards.”

Users want to have control. Users want to be able to control their browser and rely on consistent data presentation throughout the site. E.g. they don’t want new windows popping up unexpectedly and they want to be able to get back with a “Back”-button to the site they’ve been before: therefore it’s a good practice to never open links in new browser windows.

Your website is the front door to your business. MHD Group has provided results-driven website design solutions for hundreds of businesses. The website design must be planned, defined, and executed as a priority in your marketing strategy.

Modesto Branding Services

Modesto Branding Services

Modesto Branding Services

Great design is essential to your message.

Defining your unique message in a noisy world can be challenging. As one of Los Angeles’s leading graphic design and print studios in Modesto, MHD Group works closely with you to tell your story through art and creativity.

Our experienced graphic design staff stays current with the latest print design trends, delivering cutting-edge creations that tell your company’s story, builds credibility, and ignites your audience to take action!

Our customized graphic design, print, and corporate identity package services include:

  • Logo Design
  • Business Cards & Letterhead
  • Brochures & Promotional Items
  • Print Advertising
  • Packaging & Merchandising
  • Direct Mailers & Postcards
  • Menus & Programs
  • Signs & Billboards

Best Web Design & Web Development Service In Modesto, CA

Best Web Design & Web Development Service In Modesto, CA

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The Internet’s constant state of change is always inspiring us to grow into a brighter, updated version of ourselves. That means continually adding the latest technology to the backend of our website designs, like responsive web design that ensures our client’s customers can easily navigate their website on any device, from the desktop, tablets to the smartphone. Or providing branding services to help our clients tell their story to their customers and boost their position in the market. We’re constantly hitting refresh. We’re are a local design company in Modesto offering a full menu of web design, branding services, advertising agencies, and public relations.

At MHD Group, our mission is to find the best way to strategically communicate your message to evoke the reaction you want from your customers. Our goal is to produce unique visual solutions that speak clearly and powerfully. Our talented team of website designers and web developers work with clients to create fresh and innovative websites that are as intelligent and functionally effective as they are visually compelling.

We help our clients elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating design, web design, marketing, and public relations solutions.

Contact us at 213-494-4672 or click here to request an appointment online.

Request a responsive web design quote today to see how our web design team can improve your website’s mobile user experience. Call 209.521.0388 or send us a message to get started.

Why Website is Necessary for Business

Why Website is Necessary for Business

A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business, and it’s shocking to witness how many businesses don’t actually have a website or online presence.

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost-Effective

You know exactly how much your website is going to cost you and its ongoings – a brick and mortar store on the other hand is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff, etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste it left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch, or their bed, your customers and clients can easily access your website and services.

Convenient

What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility

By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Your website is the front door to your business. MHD Group has provided results-driven website design solutions for hundreds of businesses. Website design must be planned, defined, and executed as a priority in your marketing strategy.

Custom Web Design & Development In Modesto & Fresno

Custom Web Design & Development In Modesto & Fresno

MHDGroup’s web design & development team is obsessed with the latest trends and web technologies. That passion drives our design process and assures the development of high-quality websites that thoughtfully incorporate technologies that make sense for your business. We want our clients to have the latest and greatest when it comes to your website and we are already thinking about next year’s web design and development trends.

Our websites are custom-designed, user-focused, and intuitive. We develop compelling online experiences to bring you the traffic, leads, and conversions to boost online sales, drive revenue and maximize lifetime customer value.

Responsive Web Design

Responsive website design, also known as mobile web design, provides a unified approach to your overall digital marketing strategy. Instead of creating multiple websites to display on different devices, responsive design allows for one website to scale, move, and rearrange into multiple layout variations. Responsive sites require advanced CSS coding techniques and design principles including fluid grids, flexible image sizes, and media queries.

This design style allows us to adapt layouts and content to screen sizes and orientations for a variety of devices, including smartphones, tablets, game consoles, TVs, laptops, and wearables.

We understand the importance of mobile design for business owners. Using a ‘Mobile-First’ approach, we are able to design and develop user-friendly responsive websites that engage, attract and convert.

Request a responsive web design quote today to see how our web design team can improve your website’s mobile user experience. Call 209.521.0388 or send us a message to get started.

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.