If you thought that because itâ€™s 2022 and youâ€™ve managed to create a successful business, you can grow lax on your social media marketing, itâ€™s time to think again. Rest assured, there is another business currently sitting out there, waiting for you to drop the ball on your social media marketing so that they can swoop in and steal all of your loyal customers.
Yes, we just said that you canâ€™t get lazy with your social media marketing, but that doesnâ€™t mean you have to keep creating promotional posts. Make 2022 the year that you turn your social media accounts into a customer service extravaganza. Encourage your customers to use their social media accounts to share stories about your business. When they do, reply to those posts. Not only does this help boost your businessâ€™s visibility, but it also provides you with the means to connect with your customers.
You should also use your social media accounts to respond to questions and concerns your customers discuss. This is a great opportunity to show how your business is really connected to your customers, and how youâ€™re willing to make adjustments to your program and identify and correct holes in your customer experience.
Instead of dedicating your social media marketing program to promotional and brand recognition posts, your accounts develop authenticity. Create posts that show your product out in the real world. Encourage your customers to create short video snippets of your products and tag you in the posts. Explore alternative ways to use your products. Not only does this type of marketing program help create brand authenticity, but it also creates outside recommendations that studies show are more effective than company-led promotions.
Now that your business is successful and youâ€™ve gotten a handle on how to best utilize your current social media platforms, use 2022 to explore other platforms that youâ€™re not as familiar with. Not only does this provide you with a way to revitalize and reuse some of your old marketing material, but youâ€™re also putting yourself in a position where you can easily adapt to any new marketing trends and platforms that come along in 2023.
What are you doing to keep your social media marketing interesting for your established and successful business?
MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.