Ŗ Branding | MHD Group

Kokomio – Coconut Beverage

Stanislaus County Fair     |      The Grand     |     Kokomio     |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

The closest you'll get to a fresh coconut without climbing a tree.

The Results

In the months following the launch of the their new packaging, Kokomio saw purchase intent increase by 80% in the U.S. with both new and existing customers. These results have built momentum to launch new SKUs using this unique and recognizable packaging.

100% PURE

100% NATURAL

100% REFRESHING

The Brief

Make Kokomio relevant.

Kokomio needed a brand packaging refresh that increased purchase intent within their existing market while also attracting new customers, particularly within the millennial demographic.

The Challange

How can our brand engage with new audiences?

New market entrants think differently. They can launch with radical ideas and designs that resonate. They’re disruptive. They make leaps that more established brands tend to avoid. But those risk-averse brands actually risk falling behind.

We integrated multiple rounds of consumer testing to design solutions that work for both established audiences and new millennial shoppers, enabling KokomioK to make the leap without the risk.

What We Did

The process was simple.

Brand Strategy
Our market research and shopper data showed that people tend to buy coconut water as a healthy choice. We engaged with consumers and stakeholders to pinpoint what makes people choose a particular coconut water.

Consumer Testing
We tested variations of packaging concepts with consumers, iterating and improving with those insights. The outcome? A design language that appealed to both millennials and existing customers, giving Kokomio the confidence to go to market.

Before

After

Dive In.

Contact us to shake some success out of your marketing tree.

Dibs

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

Dibs logo

Dibs

Dibs provides a free online tool to help people get to work, school or play when traveling to or from San Joaquin, Stanislaus, or Merced counties. Smart Travel options include carpools, walking, biking, vanpools, trains and other transit. Dibs was established to improve air quality, reduce traffic congestion, help people save money and improve people’s health through smart travel.

The Collaboration

MHD Group is proud to be involved in these campaigns to improve the quality of life for millions of people in the Central Valley.

MHD Group collaborates with the Dibs team to create the campaigns and marketing necessary to raise public awareness of Dibs resources for employers, regional events and increased use of the Dibs Smart Travel trip planner. We provide creative concepts and see them through to design and implementation.

Dibs postcard with various people holding a sign
Dibs Van Pool Looza postcard with a van

MHD Group’s services include:

  • Marketing strategy
  • Concept and design for awareness campaigns
  • Taglines
  • Brand messaging
  • Copywriting
  • Logos
  • Advertising campaigns
  • Posters
  • Flyers
  • Postcards
  • Social Media Content Creation
A man with a Map
Kids with money

Ag Safe Food & Farm

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

The AgSafe Misson‚Äč

The mission of AgSafe is to advance the food and farming industries’ commitment to a safe, sustainable workforce and food supply by providing practical education and resources. Since 1991, it has trained more than 75,000 employers, supervisors and farmworkers in the most critical issues impacting worker safety, human resources, pesticide safety and food safety.

25-Year Anniversary Logo‚Äč

MHD Group worked with AgSafe to create a 25-year anniversary logo as well as update its original logo.

Building Renovation

In 2018, when AgSafe moved to a newly renovated building in downtown Modesto, we had the opportunity to design large, ag-related murals and donor wall signage.

Conference Collateral‚Äč

We have created materials for Ag Safe’s annual conference and membership outreach efforts.

MHD Group’s services include:

  • Full branding
  • Logo design
  • Promotional materials
  • Advertising
  • Murals on buildings
  • Internal signage
  • Collateral
  • Tradeshow collateral

The Grand Theatre Center for the Arts

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

The Grand Theatre

The Grand is an amazing facility. It is a professional arts organization and educative center within city government as well as an important public resource in downtown Tracy.

This municipal interdisciplinary arts center is the only one of its kind in California and is part of small network of similar facilities in America. It features professional and community-based fine arts programming through arts education, exhibitions, performances and rentals of all kinds ‚Äď all offered in a single complex.

Art is Everywhere

Since 2011, MHD Group is proud to have worked with the Grand’s staff to create multiple pieces, including the Art is Everywhere logo and the 10th Anniversary logo and brochure highlighting upcoming acts. We also have designed seasonal class catalogs targeted at potential students from toddlers to adults.

MHD Group’s services include:

  • Concept and design for annual season brochures
  • Marketing
  • Branding
  • Logo design for various marketing campaigns
  • Concept and design of the annual educational catalogs
  • Maintaining the integrity of the brands
  • Web design
  • Posters
  • Internal and external brand messaging
  • Social media strategy and management
  • Banners
  • T-shirts
  • Taglines
  • Copy writing
  • Photography

10th Anniversary Campaign

Season Brochures

Arts Education Catalogs

Stanislaus County Fair

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

Stanislaus County Fair

The Stanislaus County Fair has been an annual source of fun, entertainment and education for children and adults for more than a century. The fair’s mission is to provide a family and community-oriented experience promoting agriculture, entertainment and technology.
Animated cartoon dog
Animated cartoon pig
Animated cartoon sheep

MHD Group and the Stanislaus County Fair

MHD Group works collaboratively with the fair’s marketing team. Since 2013, MHD Group has been instrumental in rebranding the fair’s advertising campaigns. We have introduced bold, bright colors and created illustrated farm characters and funky imagery that have produced a family-friendly atmosphere.

MHD Group’s services include:

  • Logo design for branding campaigns
  • Rebranding of fair campaigns and messaging
  • Advertising concepts and design
  • Advertising collateral
  • Banners
  • Animation
  • Illustration
  • Invitations
  • Maps
  • Friends of the Fair logo

Golden State Fire Aparatus

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

Golden State Fire Aparatus

Golden State Fire Apparatus (GSFA) and its service and parts distribution department, Golden State Emergency Vehicle Service, are Northern and Central California’s full line sales and service dealership representing the most respected names in their industry: Pierce Manufacturing, Skeeter Brush Trucks, E.J. Metals, Firematic, Frontline Communications and Oshkosh Airport.

Golden State Fire Apparatus‚Äč

Since 1989, has been dedicated to making sure every detail is right on every vehicle it sells, services or repairs so that first responders are fully prepared for that next critical call. GSFA continues to expand its offerings and invest in its future.

Building a Brand

MHD Group has been instrumental in developing the annual marketing plan and strategy for GSFA.  MHD Group provides the web, social media and creative support needed to ensure successful branding and consistent communications with its customers. We enjoy a strong working relationship with GSFA and are dedicated to helping it achieve its objectives.

Two GFSA Brochures
GSFA center spread brochure

MHD Group’s services include:

  • Weekly meetings with ownership and team members
  • Brand strategy and guidelines
  • Marketing strategy
  • Development of annual marketing plans
  • Concept development and design for logos and programs
  • Corporate collateral items
  • Event and trade show graphics
  • Internal and external brand messaging
  • Website design
  • Social media strategy and management
  • Banners
  • Internal signage and cultural messaging
  • Taglines
  • Monthly blogs and copy writing
  • Photography
  • Videos
  • Custom Enterprise Software system

The Save Mart Companies

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

The Save Mart Companies

Based in the heart of the Central Valley, The Save Mart Companies are committed to sourcing a wide variety of local products to ensure that ‚Äúfresh comes first‚ÄĚ for consumers throughout Northern/Central California and Northern Nevada. The company employs more than 14,000 people and operates 214 stores under the Save Mart, Lucky, FoodMaxx, S-Mart Foods and Maxx Value Foods banners.

MHD Group and the Save Mart Companies

MHD Group is proud to be the external design and production agency working collaboratively with Save Mart’s internal marketing department. Our responsibility is to create strong design and effective in-store consumer-facing marketing materials, and we work on hundreds of projects a year. We are local, knowledgeable, nimble, timely and responsive.

Additional responsibilities and services:

  • Oversee and maintain the integrity of the brands and their guidelines
  • Keep current with changes to the supermarket industry
  • Consultation and branding strategy partner
  • Provide an organized repository for all projects, and oversee and maintain an easy upload and transfer process of all files
  • Create process documents such as briefs, t-sheets, work order structures and naming conventions

MHD Group’s services include:

  • In-store consumer campaigns
  • Concept development and design
  • Lucky California and the Golden State Warriors sponsorship campaigns inside Oracle Arena
  • Corporate collateral items
  • Shelf tags, price tags
  • Item signage
  • Outdoor advertising
  • Hanging banners
  • Floor stands
  • Aisle violators
  • End caps
  • Taglines
  • Copy writing

City of Modesto Recycling

Stanislaus County Fair     |      The Grand     |     Kokomio      |     Save Mart Companies     |     Dibs     |     Modesto Recycling     |     Golden State Fire Apparatus     |     Ag Safe

City of Modesto's Recycling Program

The City of Modesto Recycling Department exists to increase recycling awareness and create partnerships, promote sustainability to protect natural resources and improve environmental stewardship. It encourages citizens to adopt the reduce-reuse-recycle way of thinking in all aspects of their lives.

Recycling Characters

MHD Group collaborates with the recycling program coordinator on concepts for various programs and events. Over the past few years, we have created recycling characters that help announce these events or information to the public. These recycling characters were intended to add a fun element to the programs and their message, but have taken on a life of their own. Life-sized mascots now appear at schools and at other events in Stanislaus County. The recycling coordinator is working with students at local schools to name the popular characters.

Animated cartoon plastic bottle
Animated cartoon bottle
Animated cartoon can

MHD Group’s services include:

  • Concept and design of the recycling characters and mascots
  • Design of the recycling trailers
  • Recycling van vehicle wrap
  • Nomenclature
  • Brochures
  • Concept and design for various events and collateral materials
  • Bus benches
  • Flyers
  • Young Recycler’s activity book
  • Advertising materials
  • Copy writing
Activity Book
Green recycling trailer
Think Green Van

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.