Top Website Design Factors for 2023

You already know exactly how important your website is to the average customer. If your landing page doesn’t catch their attention in just a few seconds, they will move on to your competitor’s site.

While most business owners have gotten good about making sure they have an appealing website when they first launch their business, they tend to drop the ball when it comes to updating their website. It doesn’t take long before the website develops a dated appearance.

Make 2023 the year that you dedicate a portion of your resources to updating your website. Before you start, take some time to familiarize yourself with this year’s top website design trends.

Get Rid of the Stock Images

Gone are the days when you could post a few generic stock photos on your website and call it good. In 2023, your customers want to feel an instant connection to your web-based business. Custom images are one of the simplest and most effective means of doing this.

Customer photos and illustrations that are both high quality and very symbolic of your business not only give your web-based business a unique vibe your customers instantly respond to, but they also help you cement your brand.

If you’re going with photos, you should consider hiring a photographer who not only takes amazing photos and can create a custom portfolio of images for you to use but also understands the type of photos that generate the best response when incorporated into a website.

If you’re interested in adding some illustrations to your website, consider visually stimulating ones that can include:

  • Gradient changing illustrations
  • 3D designs
  • Layered graphics

Explore Parallax Scrolling

Parallax scrolling is one of 2023’s hottest webdesign trends. Not familiar with the term. Parallax scrolling is a technique currently being used in web design that allows the background to move at a slower rate of speed than the foreground images. This gives the entire page a cool, three-dimensional appearance. Until recently, parallax scrolling was most commonly used in game design, but more companies are embracing it and incorporating it in their 2023 web redesign projects.

Time to Start Creating Grids

Over the past couple of years, grids have become a bigger part of modern web design, and it looks like the trend will continue in 2023. If you’re not already using a CSS Grid Layout, now that you’ve decided to give your website a facelift, the grid is something to seriously consider.

The advantages of using a grid in your web design include the following:

  • A pleasingly clean aesthetic
  • Better complex responsive web design
  • Better compatibility with all browsers
  • Improved layout options

Feel free to contact us at 209-521-4748 for more information about 2023 web design trends that will help your website pop.

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.