In the months following the launch of the their new packaging, Kokomio saw purchase intent increase by 80% in the U.S. with both new and existing customers. These results have built momentum to launch new SKUs using this unique and recognizable packaging.
Kokomio needed a brand packaging refresh that increased purchase intent within their existing market while also attracting new customers, particularly within the millennial demographic.
New market entrants think differently. They can launch with radical ideas and designs that resonate. They’re disruptive. They make leaps that more established brands tend to avoid. But those risk-averse brands actually risk falling behind.
We integrated multiple rounds of consumer testing to design solutions that work for both established audiences and new millennial shoppers, enabling KokomioK to make the leap without the risk.
Our market research and shopper data showed that people tend to buy coconut water as a healthy choice. We engaged with consumers and stakeholders to pinpoint what makes people choose a particular coconut water.
We tested variations of packaging concepts with consumers, iterating and improving with those insights. The outcome? A design language that appealed to both millennials and existing customers, giving Kokomio the confidence to go to market.
MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.