MHD and Lucky Supermarkets 2018 "Where Warriors Shop" Campaign
Our relationship with the world champion Golden State Warriors through Lucky Supermarkets and The Save Mart Companies remains an amazing journey.
First, we believe it communicates that Lucky Supermarkets are, in fact, the grocery stores of choice for REAL Warriors fans. Secondly, we knew this slogan would create the perfect opportunity for us to segue into raising consumer awareness of the actual, physical locations of Lucky Supermarkets throughout the Bay Area.
Here is a quick look into some of the other decisions and strategy that went into this year’s “Where Warriors Shop” campaign that can be seen at Oracle Arena.