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What Every Start-Up Business Owner Needs to Know About Digital Marketing

What Every Start-Up Business Owner Needs to Know About Digital Marketing

Digital Marketing

Getting a start-up up and running isn’t easy. It’s not uncommon for a person to get so involved with the process of developing their business idea, turning their vision into reality, and acquiring the financial backing they require to forget about things they’ll need down the road, like a good digital marketing plan. The fact that start-ups require a slightly different digital marketing plan than an already established brand with a solid customer base makes creating a successful marketing program more challenging.

First, if you’re the creator of a start-up that suddenly realized you haven’t done a thing to promote your enterprise, it’s okay. Don’t beat yourself up. It happens. The good news is that it’s never too late to create and utilize a digital marketing plan.

Second, get to know exactly what it takes to successfully use digital marketing to promote a start-up.

Nail Down Your Brand

You can’t expect to launch a successful digital marketing program for your start-up if you don’t already have a good idea of what your brand is. The aspects of creating a successful brand include:

  • Decide what kind of vibe you want to project
  • Choose a few suitable colors that will be incorporated into all of your branding material
  • Create a unique, eye-catching logo that matches your industry and start-up’s personality
  • Design a website that helps drive home your brand. The colors, wording, images, etc. should all be on brand.

Start Creating Website Material

Now that you’ve started to figure out your brand, it’s time to turn your attention to the next phase of digital marketing: the website. Not only does your website need to reflect your brand, but it also has to appeal to your target market. Fill it with content that your target market will find interesting.

  • Don’t forget to blend some SEO-friendly key phrases into your content.
  • Resist the urge to make all your content into a sales pitch
  • Create a schedule for uploading new content
  • Include a solid call to action with all of your content
  • Remember that short blocks of content are more effective than long blocks of text

Combine Digital Marketing Ideas

There was a time when you could focus all of your marketing resources on one platform and use just one or two forms of marketing but those days have passed. These days, it’s important to spread yourself out and promote your start-up through a lot of different channels.

  • Don’t forget to use:
  • Influencers
  • Video Marketing
  • Several different social media platforms
  • Pay-per-view marketing
  • Referral marketing
  • And more

How are you handling your start-up’s digital marketing needs? Do you need help or simply want to see if there’s a more efficient way you could be using digital marketing to promote your start-up? Feel free to contact us for suggestions.

Does Your Successful Business Need Social Media Marketing?

Does Your Successful Business Really Need Social Media Marketing?

social media marketing modesto

If you thought that because it’s 2022 and you’ve managed to create a successful business, you can grow lax on your social media marketing, it’s time to think again. Rest assured, there is another business currently sitting out there, waiting for you to drop the ball on your social media marketing so that they can swoop in and steal all of your loyal customers.

Social Media Marketing is an Excellent Way to Showcase your Business’s Customer Service Skills

Yes, we just said that you can’t get lazy with your social media marketing, but that doesn’t mean you have to keep creating promotional posts. Make 2022 the year that you turn your social media accounts into a customer service extravaganza. Encourage your customers to use their social media accounts to share stories about your business. When they do, reply to those posts. Not only does this help boost your business’s visibility, but it also provides you with the means to connect with your customers.

You should also use your social media accounts to respond to questions and concerns your customers discuss. This is a great opportunity to show how your business is really connected to your customers, and how you’re willing to make adjustments to your program and identify and correct holes in your customer experience.

Focus on Developing Authenticity

Instead of dedicating your social media marketing program to promotional and brand recognition posts, your accounts develop authenticity. Create posts that show your product out in the real world. Encourage your customers to create short video snippets of your products and tag you in the posts. Explore alternative ways to use your products. Not only does this type of marketing program help create brand authenticity, but it also creates outside recommendations that studies show are more effective than company-led promotions.

Explore Other Social Media Platforms

Now that your business is successful and you’ve gotten a handle on how to best utilize your current social media platforms, use 2022 to explore other platforms that you’re not as familiar with. Not only does this provide you with a way to revitalize and reuse some of your old marketing material, but you’re also putting yourself in a position where you can easily adapt to any new marketing trends and platforms that come along in 2023.

What are you doing to keep your social media marketing interesting for your established and successful business?

Tips for Creating a Brand for your New Business in Stockton

The problem that many business owners just like yourself run into is that they don’t know what steps should be taken to create the strong brand they envision.

The good news is that there are some things you can do to help you learn what makes a good brand image.

Take a Look at Your Competition

No, you don’t want your brand to be just like that of your competition. When all is said and done, you’re going to want your business to stand out, but that doesn’t mean you shouldn’t turn to the competition when it’s time to start branding your own business.

Look for common themes that each of your competitors has incorporated into their branding. The reason these themes are common is that your target market identifies with them. You’re going to want to build your own brand around these themes. Once you have mastered the theme for your industry, you should be able to build your brand around it until you have something that’s both unique and effective.

Know Exactly What you’re Business’s Value, Purpose, and Definition Are

When creating a brand for your up-and-coming business, make sure you can easily identify what your company’s purpose is, what industry it suits, and what values you plan on breathing into it. Once you know this, you can use words that reflect your business’s purpose, values, and definition in every piece of marketing and branding material you create.

Consistency, Consistency, Consistency

Take a few minutes to look at the companies within your industry that have crashed and burned. In many cases, the reason the company failed was that they weren’t consistent with their brand, especially as they started spreading out across various social media channels. Instead of simply making random posts, treat every single piece of material you place on your social media accounts as a tiny piece of your brand. Make sure each post, tweet, and image connect back to your business. This can be done using keywords, colors, and images.

A Professional Touch Never Hurts

If you’ve done as much branding research as you can stand, and still aren’t sure how to brand your up-and-coming business, it’s time to talk to the professionals. We have the experience and resources needed to help you build a brand that will resonate with your target market and withstand the test of time.

Should You Revamp your Brand? | Tracy Branding Services

Should You Revamp your Brand? | Tracy Branding Services

tracy branding services

You invested a lot of time, energy, resources, and love into the brand that defines your business. You’ve grown attached to your brand and hate the idea of saying goodbye to it almost as much as you hate the idea of starting all over.

While it’s easy to understand why you don’t want to embark on a rebranding adventure, there are times when discarding your current brand and coming up with something different is in the best interest of your business.

Not sure if revamping is the right move for you to make? Here are a few suggestions that might help you decide.

Does Your Brand and Your Vision Still Harmonize?

One of the reasons you selected your original branding concept was because you felt it was a perfect reflection of your business. The problem is that ideas, businesses, and visions evolve. Brands don’t always do the same. Take a good hard look at your current branding and ask yourself if it still harmonizes with the vision you have for your business’s future.

In addition to exploring how you currently feel about your business and brand, take a look at what you think will happen in the future. Based on industry predictors are you going to need to do a major overhaul of your business in order to keep up with the competition? If you see big changes in your business’s future, not is a good time to consider a brand revamp.

Are you Still Proud of Your Current Brand?

Do you still take a great deal of pride when you talk about your brand, or do you find you’re reluctant to bring it up? Does it feel silly? Dated? No longer reflective of your business? If you can honestly say that you’re as in love with your brand today as you were when you first developed it, it’s fine to keep going the way you are. If you answered no to those questions, it might be time to contact us and discuss either a complete brand revamp or tweaking a few things that have started bothering you.

Are you Still Using the Same Business Model?

Compare your current business model with the one you used when you first branded your business. The odds are pretty good that you had to tweak your business model to accommodate rapid market shifts and changes in your customer base. If your business model has made significant changes, it’s likely that it’s no longer in synch with your brand.

Digital Branding Tips That Benefit Startups

Digital Branding Tips That Benefit Startups

fresno-branding-agency

Creating a startup is exciting. Yes, it’s a lot of work, but it’s also a wonderful opportunity to follow your passion, potentially see a business grow into something huge, and create something you’ll always be proud of. No matter what industry your start-up is part of or how or large/small it is, it will benefit from digital branding. Now is the best time to get your digital branding in order.

Reasons you need to already be working on digital branding for your startup include:

  • It gives you a leg up on your competition
  • It helps you focus
  • You can use it to build a successful marketing campaign and generate early excitement
  • Digital branding can actually improve your understanding of your target market, making it easier to connect with the perfect customers
  • Early digital branding saves you both time and money and lays the groundwork for a successful ROI

Have a Plan of Attack

When you turn your attention to digital branding for your startup, you need to have a strong strategy. 2022 promises to be a competitive year. If your startup is going to survive, you can’t afford to waste any resources on a poorly executed brand.

Start out by putting together a content plan that will generate solid SEO results and reflects your brand. Develop your content early and create a release plan so that you’re constantly posting new content that boosts your search engine ranking and gives your customers a reason to continually visit your website. Every few months, check Google and other major search engines and see if they are making changes that will impact your SEO strategy.

Get Analytical

2022 is shaping up to be the year when data-driven analytics drives search engine results. You need to sit down and come up with data that appeals to your customers and will keep your search engine results high. The best way to do this is by creating a marketing profile, and getting analytical data on your consumer base and their habits. Use this data to start creating and ultimately promoting your brand.

Don’t Be Afraid to Stand Out

Don’t fall into the trap of mimicking your competition’s branding. Yes, you can look at what they’re doing and use it as a kind of blueprint for your own digital marketing plan, but don’t try to mimic it completely. Consumers not only respond to creativity but having a digital branding plan that’s a little different makes you memorable.

Know Your Target Market

2022 is competitive. Consumers are working with limited time and financial reserves. They don’t have time to deal with products/services that don’t interest them. Spending money on a consumer expert who can create a detailed profile of your target market is money well spent. You can use their report to streamline your content, your PPC, and your social media efforts so that you only attract high-value visitors who are highly likely to make a purchase from your startup.

Contact us and learn how we can help your startup grow with a solid digital branding platform.

Start-Ups and Web Design

It’s no secret that a good website is one of the most important marketing tools a business has at its disposal. It’s even more important that start-ups have an outstanding website.

  • Start-ups in a variety of industries rely on their websites to:
  • Start establishing a brand message
  • Provide detailed information about your business, your goal, and how investors can get involved
  • Share your start-up’s story
  • Help create target-driven traffic
  • The website is a relatively low-cost form of marketing

Considering the overall impact your website has on the current and future success of your website, you can’t afford to be casual with your web design. Several things need to be incorporated into your website to ensure maximum impact.

Intuitive Navigation

Not everyone who visits your start-up’s website will be after the same information. Investors are looking for different things than the members of your target market. Intuitive navigation ensures that every visitor can quickly and easily access the information they’re looking for and not have to shift through a bunch of content they’re not interested in.

The Design Must be Mobile Friendly

Each year, the general population is relying more on their mobile devices, particularly smartphones. Your website must load quickly and accurately on phones, which means it has to be mobile-friendly. Designing a mobile-friendly website means using a navigation system that’s easy to read and utilize despite the smaller screen, making sure the pages load quickly and formatting the content so that the viewer can simply scroll down and not make much effort to read the pertinent content.

Strong Brand Identity

One of the hardest things many start-ups struggle with is creating a website that generates a strong brand identity. A website that reflects brand identity is even more important for start-ups than established businesses because the brand identity is most likely the only thing the members of your target market will notice.

Your start-up website needs to;

  • Reflect your industry
  • Create a visceral reaction in visitors
  • Be consistent across different platforms
  • Be instantly recognizable
  • Be reflected on every single webpage

Strong Call-To-Action

Your website needs to feature a strong call to action that inspires visitors to perform the desired action. Exactly what this action does depends on your short-term goals. Some start-ups want visitors to sign up for a mailing list, others invite people to jump into a sales funnel, others want a specific piece of content to be looked at, while other start-ups seek investment inquiries.

The Website must be Visually Appealing

The website’s design has to be subtle, consistent, and visually appealing. It also has to make an outstanding first impression. If the website is cluttered, has cumbersome blocks of text, or is just badly laid out, your visitors will move onto a different website without reading a single line of your posted content.

Contact us today and learn how we’ll help you create a website that will turn your start-up into an industry superstar.

 

2022’s Hot Web Design Trends

modesto web design

Staying on top of the latest trends is the best way to make sure your business website never looks outdated or becomes boring. Now that 2022 has finally arrived, it’s time to look at the hottest upcoming web design trends and figure out if they’re something you should incorporate into your website.

Big Bold Colors

Expect 2022 to be a bright year. If there’s a way to incorporate bright colors into your brand, you should seriously consider going for it. The current consumer wants to feel good about themselves and by extension, good about your business, and bright colors that trigger a sense of cheer is the simplest way to do that.

While incorporating bright colors into your website is a great idea, don’t go overboard. Think bright but minimalistic. You don’t want so much color it hurts visitors’ eyes or creates a sense of pandemonium.

Progressive Lead Generation

Lead generation has always been important. That’s not expected to change in 2022. Tweak your web design so that you’re able to gather information from your clients in a way that’s subtle, private, and discrete. One of the simplest ways to do this is is creating a website that leads them from one page to another and slowly asks a series of questions as they go. An example of this is creating one page that maybe asks for a name and general location. Followed by another page that explores why they visited your page, followed by the lead funnel page that requests an email address in exchange for your free product.

Keep your lead generation forms, clean, unobtrusive, and simple.

Don’t Discount Loading Speed

Don’t let 2022 be the year that you slack off when it comes to your website’s loading speed. The average consumer is more impatient than ever before. They’re not going to wait for more than a few seconds to load your page. If they don’t get near-instant access to the information they seek, they will move on.

Sit down with your web designer and discuss different ways the current loading speed of your website can be improved. It’s especially important that all your leading landing pages fully open almost as soon as the link is clicked.

Not sure that your website is ready for 2022? Contact us. We’ll look at your site and discuss different ideas that will make it more appealing to your target market.

4 Ways to Strengthen Your Brand Message with MHD Group Web Design

4 Ways to Strengthen Your Brand Message with MHD Group Web Design

mhd group web design

Your website should be a natural extension of your brand message. If you currently feel that there is some discord between your brand message and your current web design, it’s time to revamp your website.

You’ll be amazed by how much a well-designed website helps strengthen your brand message.

Better Brand Identity

Your website is the place prospective customers will turn to when they want to learn more about your brand identity. Every single piece of content you include in your web design should connect strongly to identity.

It doesn’t matter if you’re revamping your entire website or have simply decided to tweak the design, before going live with the newly redesigned website, look at every single aspect of the website and make sure it helps uphold your brand identity and sends a positive message to consumers.

Add Emotional Elements

Every single business should strike an emotional chord with its target market. A good web design allows you to showcase this emotional aspect of your business and will use it to strengthen your brand message.

Sit down with your web designer and let them know if you want your brand message to be tranquil, happy, fun, compassionate, or something else. They will choose fonts, images, layouts, and even colors that will help trigger an instantaneous emotional connection between yourself and prospective customers.

Creates a Solid Sense of Value

When you meet with your web design team, you’ll likely hear the words, value proposition tossed around. In this case, value isn’t necessarily the financial value of your website, though a good value proposition will lead to a nice increase in sales.

When your website is fully designed, the value proposition will appear as a short statement in an area where visitors’ eyes will naturally be drawn to as soon as your website loads. The idea of the value proposition is that it provides your visitors with an instant understanding of what they will get from visiting the website. Reading the value proposition will make your visitors feel good about the website and help them develop a solid understanding of your brand message.

Stand Out From the Crowd

The best thing about a good web design is that not only will it enhance your brand message, it will also show how your business differs from the competition. Aspects of web design that help hone your brand message and stand out from the crowd include the use of color, tone, the type of content you incorporate into your web design, and more.

Want to make sure your web design aligns with your brand message? Contact the MHD Group and learn exactly what tricks we have up our sleeve that will enhance your brand message.

The Importance of White Space in Web Design

The Importance of White Space in Web Design

modesto-web-design

Many people are surprised when they see the mockup for a web design and instead of blocks of text and images all crammed together, there is a great deal of blank space. It’s not uncommon for them to assume that the blank space means the website developers didn’t know how to compile enough information to fill the space.

Web designers refer to these gaps as white space and, in many ways, they represent important website real estate. The way the white space is used is one of the first things visitors use to determine if they want to explore your website or if they click past it.

The truth is that blank space is a crucial part of web design. While you don’t want several inches of space between blocks of content, your website should have generous gaps between paragraphs and a nice border that separates images from the text.

The most important thing white space does is improve the readability of your website. Pages become more readable when there is a small amount of space between the paragraphs. That’s one of the reasons so many book publishers now print books with larger text and more white space because those are the types of books readers are likely to purchase. The increased number of sales generated from the white space more than justifies the increased printing and shipping costs.

Webpage visitors who encounter a massive block of text that has little to no white space will quickly become overwhelmed and close the website. When that same block of text is broken into many paragraphs and a little white space is inserted between those paragraphs, the visitor will read all the content and then either explore your website or enter your sales funnel.

The rule of thumb for adding additional white space to your website is to limit sentences to under 21 words and make sure the average paragraph is only about three sentences long. Using bulletin points is another great way to generate more white space.

The correct use of white space does more than simply make your website more readable and therefore more visitor-friendly. A knowledgeable web design team knows how to use white space to attract attention to a block of extra important content and to subtly guide your visitors to the products and services you most want them to notice.

Making a Strong First Impression with Your Web Design

Making a Strong First Impression with Your Web Design

You could have the best content in the world, but that won’t do you much good if you’re website doesn’t first make an outstanding first impression. What you have to remember is that your visitors will only spend a few seconds looking over your website. If they don’t instantly like what they see, they’ll move on to your competition. This doesn’t give them enough time to do more than skim a few headings.

While it only takes a second or two for your website to make a first impression, making sure that the first impression is a positive one takes time, planning, and effort.
Several different variables come into play.

Loading Speed

The loading speed of your website is crucial for making a good first impression. The average consumer is growing steadily less patient with slow-loading web pages. While you can’t do anything to influence the speed of the internet connection they are using, you can make sure that your webpage will load as quickly as possible.

The best way to increase your website’s loading speed is using fast-loading plug-ins, moving large images lower on your page, and taking advantage of tools that assess the average loading speed of your page.

White Space is Your Friend

Did you know that white space actually encourages your customers to stick around and read the content you’ve worked so hard to develop?

The last thing your visitors want to do is shift through long paragraphs of dense content. Break up your content and create inviting white space by using headers and subheaders and creating short paragraphs that aren’t more than three or four sentences long. When it comes to blocks of text, less is more.

Contrasting Colors

Contrasting colors make your website inviting and easier to read, however, you don’t want to go too crazy either. Stick to a few basic colors and work out how to use those colors for bullet points, headers, and banners so they draw your visitor’s eyes to your website’s key points.

Sharp Images

Images and videos help your website make a great first impression, but only if those images and videos are high quality and work to enhances your content. The way your images are laid out is also crucial. When done correctly, they should draw the eye to a key piece of content.

These are just a few components that a webpage needs so that it can make a strong first impression.

Contact us to learn how we can help you create an outstanding website that turns first impressions into long-term visitors.

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.