The Importance of Responsive Website Design

The Importance of Responsive Website Design

I was hanging out with some friends the other day and I saw one of them pull out an old-school flip phone to make a call. I was immediately struck by the resemblance in how we tend to look down our noses at old technology and how consumers tend to snub website designs that are not responsive.

Think about it – when was the last time you saw someone whip out a non-smartphone? The little finger-scrolling motions we all make when cycling through our messages and mail have become a ubiquitous sight in any public setting. A phone without a finger scrolling? How gauche!

Well, our customers look at the website and graphic design in precisely the same way. Smartphone technology is less than a decade old – smart websites are even younger than that – but our customers don’t care. They want websites that interact with what they’re using now, not with what they used a decade ago.

What is Responsive?

What do I mean by responsive website design? In the simplest terms, responsive website design allows customers to utilize the site’s features from any device, be it a PC, a tablet, or a finger-scrolly smartphone.

Anyone with experience in web programming or graphic design immediately recognizes that there’s nothing simple about creating a site that allows full-featured use across multiple devices. As a graphic designer, I’ve been called on to create scalable interfaces that can grow or shrink to accommodate multiple screen sizes, so I know exactly how much effort and planning it requires.

Regardless of how much work it takes, today’s marketing efforts are joined at the hip with technologies that are evolving rapidly. Attracting the right audience, making them comfortable, and encouraging them to buy our product or service all require allowing them to connect to us in the way they want, not the way we want.

My friend with the flip phone? She was sending a text message, not shopping. Just goes to show.

Don’t Underestimate the Importance of Digital Marketing

Don’t Underestimate the Importance of Digital Marketing

Do you know what separates today’s extremely successful companies from those struggling to stay afloat—digital marketing? In today’s fast-paced, technologically driven world, no one can afford to underestimate the importance of digital marketing.

What is Digital Marketing

Most people assume that digital marketing is simply internet marketing. Technically, digital marketing relies on the internet, but to be truly successful at using digital marketing, you have to understand that there are different facets and layers. The companies that truly excel at digital marketing and that go on to become global powerhouses are the ones who know how the different layers of digital marketing connect and how to make each layer pay off.

Each time you put out some digital marketing material, it’s essential to know how the information connects to your master marketing plan and how you want your customer base to respond.

Entering Sale Funnels

Marketers don’t talk about sale funnels as much as they did a couple of years ago, but that’s because their attention has been directed to other things. Nevertheless, sale funnels are essential to digital marketing and brand building. The more visitors you can direct into your funnel, the more new customers you’ll end up with at the end of a specific sales period.

Some of the digital marketing material you use should exist to direct your followers into the wide part of your sales funnel. The content of this particular marketing content should be engaging, always feel fresh, and must include a link the person looking at the content can click. Make sure the link takes them directly to the sale funnel opening.

Boosting Your Search Engine Ranking

While the bulk of your customer base will likely find you via your social media posts, there will be a handful of people who need the service you offer or the product you sell and try to find it via a Google search. They will not go more than three or four listings on the first page, which is why you still need to make every effort to ensure your SEO is high. Each week, direct a small chunk of your marketing efforts to creating the type of content the search bots love.

Mobile Marketing

Mobile marketing continues to be a crucial part of digital marketing. Many of your digital marketing efforts should focus on using mobile-display websites and fluid mobile app promotion. Mobile marketing can help build brand awareness, attract new customers, and launch new product lines.

How do you create an excellent digital marketing program that builds your brand and helps attract high-value customers? Trust us to handle the work for you so you can focus on the parts of the business where your talents truly shine.


MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.