Don’t Underestimate the Importance of Digital Marketing

Don’t Underestimate the Importance of Digital Marketing

Do you know what separates today’s extremely successful companies from those struggling to stay afloat—digital marketing? In today’s fast-paced, technologically driven world, no one can afford to underestimate the importance of digital marketing.

What is Digital Marketing

Most people assume that digital marketing is simply internet marketing. Technically, digital marketing relies on the internet, but to be truly successful at using digital marketing, you have to understand that there are different facets and layers. The companies that truly excel at digital marketing and that go on to become global powerhouses are the ones who know how the different layers of digital marketing connect and how to make each layer pay off.

Each time you put out some digital marketing material, it’s essential to know how the information connects to your master marketing plan and how you want your customer base to respond.

Entering Sale Funnels

Marketers don’t talk about sale funnels as much as they did a couple of years ago, but that’s because their attention has been directed to other things. Nevertheless, sale funnels are essential to digital marketing and brand building. The more visitors you can direct into your funnel, the more new customers you’ll end up with at the end of a specific sales period.

Some of the digital marketing material you use should exist to direct your followers into the wide part of your sales funnel. The content of this particular marketing content should be engaging, always feel fresh, and must include a link the person looking at the content can click. Make sure the link takes them directly to the sale funnel opening.

Boosting Your Search Engine Ranking

While the bulk of your customer base will likely find you via your social media posts, there will be a handful of people who need the service you offer or the product you sell and try to find it via a Google search. They will not go more than three or four listings on the first page, which is why you still need to make every effort to ensure your SEO is high. Each week, direct a small chunk of your marketing efforts to creating the type of content the search bots love.

Mobile Marketing

Mobile marketing continues to be a crucial part of digital marketing. Many of your digital marketing efforts should focus on using mobile-display websites and fluid mobile app promotion. Mobile marketing can help build brand awareness, attract new customers, and launch new product lines.

How do you create an excellent digital marketing program that builds your brand and helps attract high-value customers? Trust us to handle the work for you so you can focus on the parts of the business where your talents truly shine.


What Every Start-Up Business Owner Needs to Know About Digital Marketing

What Every Start-Up Business Owner Needs to Know About Digital Marketing

Digital Marketing

Getting a start-up up and running isn’t easy. It’s not uncommon for a person to get so involved with the process of developing their business idea, turning their vision into reality, and acquiring the financial backing they require to forget about things they’ll need down the road, like a good digital marketing plan. The fact that start-ups require a slightly different digital marketing plan than an already established brand with a solid customer base makes creating a successful marketing program more challenging.

First, if you’re the creator of a start-up that suddenly realized you haven’t done a thing to promote your enterprise, it’s okay. Don’t beat yourself up. It happens. The good news is that it’s never too late to create and utilize a digital marketing plan.

Second, get to know exactly what it takes to successfully use digital marketing to promote a start-up.

Nail Down Your Brand

You can’t expect to launch a successful digital marketing program for your start-up if you don’t already have a good idea of what your brand is. The aspects of creating a successful brand include:

  • Decide what kind of vibe you want to project
  • Choose a few suitable colors that will be incorporated into all of your branding material
  • Create a unique, eye-catching logo that matches your industry and start-up’s personality
  • Design a website that helps drive home your brand. The colors, wording, images, etc. should all be on brand.

Start Creating Website Material

Now that you’ve started to figure out your brand, it’s time to turn your attention to the next phase of digital marketing: the website. Not only does your website need to reflect your brand, but it also has to appeal to your target market. Fill it with content that your target market will find interesting.

  • Don’t forget to blend some SEO-friendly key phrases into your content.
  • Resist the urge to make all your content into a sales pitch
  • Create a schedule for uploading new content
  • Include a solid call to action with all of your content
  • Remember that short blocks of content are more effective than long blocks of text

Combine Digital Marketing Ideas

There was a time when you could focus all of your marketing resources on one platform and use just one or two forms of marketing but those days have passed. These days, it’s important to spread yourself out and promote your start-up through a lot of different channels.

  • Don’t forget to use:
  • Influencers
  • Video Marketing
  • Several different social media platforms
  • Pay-per-view marketing
  • Referral marketing
  • And more

How are you handling your start-up’s digital marketing needs? Do you need help or simply want to see if there’s a more efficient way you could be using digital marketing to promote your start-up? Feel free to contact us for suggestions.

Does Your Successful Business Need Social Media Marketing?

Does Your Successful Business Really Need Social Media Marketing?

social media marketing modesto

If you thought that because it’s 2022 and you’ve managed to create a successful business, you can grow lax on your social media marketing, it’s time to think again. Rest assured, there is another business currently sitting out there, waiting for you to drop the ball on your social media marketing so that they can swoop in and steal all of your loyal customers.

Social Media Marketing is an Excellent Way to Showcase your Business’s Customer Service Skills

Yes, we just said that you can’t get lazy with your social media marketing, but that doesn’t mean you have to keep creating promotional posts. Make 2022 the year that you turn your social media accounts into a customer service extravaganza. Encourage your customers to use their social media accounts to share stories about your business. When they do, reply to those posts. Not only does this help boost your business’s visibility, but it also provides you with the means to connect with your customers.

You should also use your social media accounts to respond to questions and concerns your customers discuss. This is a great opportunity to show how your business is really connected to your customers, and how you’re willing to make adjustments to your program and identify and correct holes in your customer experience.

Focus on Developing Authenticity

Instead of dedicating your social media marketing program to promotional and brand recognition posts, your accounts develop authenticity. Create posts that show your product out in the real world. Encourage your customers to create short video snippets of your products and tag you in the posts. Explore alternative ways to use your products. Not only does this type of marketing program help create brand authenticity, but it also creates outside recommendations that studies show are more effective than company-led promotions.

Explore Other Social Media Platforms

Now that your business is successful and you’ve gotten a handle on how to best utilize your current social media platforms, use 2022 to explore other platforms that you’re not as familiar with. Not only does this provide you with a way to revitalize and reuse some of your old marketing material, but you’re also putting yourself in a position where you can easily adapt to any new marketing trends and platforms that come along in 2023.

What are you doing to keep your social media marketing interesting for your established and successful business?

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.