Should you Redesign your Website in 2023?

Should you Redesign your Website in 2023?

It’s not always easy to know if the time has come to redesign your website. Many business owners feel that as long as the site is getting a reasonable amount of traffic and generating sales, they should leave it alone. The reality is that sometimes the traffic slowly decreases, and the owner doesn’t know it. It’s also likely that an older website isn’t attracting new, potential customers, which means the business is relying on a current customer base that could already be in a dwindling phase.

Here are some unmistakable signs that your website is in need of a facelift.

It’s Not Performing Well on Mobile Devices

Most of your customers use mobile devices when using the internet. If your website doesn’t load quickly and smoothly onto the mobile device, the visitor will back scroll and visit the competition’s mobile-friendly website.

Content Updates are Getting Increasingly Difficult

While websites have evolved a great deal, the one thing that hasn’t changed is the fact that content is king. You need fresh and interesting content to hold your customer’s attention and to make sure your website enjoys a high search engine rating.

The problem is that as your website gets older, content becomes harder to update. A very simple web design project will equip your website with the new or updated tools needed to quickly load fresh content onto your website.

Your SEO Could be Better

Have you checked your search engine ranking recently? Is your website still appearing on the first page for all of your keywords? If it’s not, there’s a chance that the problem isn’t your content. It could actually be that your website simply isn’t equipped with the newest things the web crawlers look for when ranking a website. A quick and easy web redesign project will help restore your site to its previous high rankings.

You’re Not Keeping Up With the Competition

Take a look at a few of your direct competitors’ websites. How does yours match up? While you don’t want your website to be a carbon copy of theirs, you also don’t want your website to feel like a vintage example of how things were once done.

Have you decided it’s time to revamp your website? Contact us and learn how easy and effective upgrading can be!

Top Website Design Factors for 2023

Top Website Design Factors for 2023

You already know exactly how important your website is to the average customer. If your landing page doesn’t catch their attention in just a few seconds, they will move on to your competitor’s site.

While most business owners have gotten good about making sure they have an appealing website when they first launch their business, they tend to drop the ball when it comes to updating their website. It doesn’t take long before the website develops a dated appearance.

Make 2023 the year that you dedicate a portion of your resources to updating your website. Before you start, take some time to familiarize yourself with this year’s top website design trends.

Get Rid of the Stock Images

Gone are the days when you could post a few generic stock photos on your website and call it good. In 2023, your customers want to feel an instant connection to your web-based business. Custom images are one of the simplest and most effective means of doing this.

Customer photos and illustrations that are both high quality and very symbolic of your business not only give your web-based business a unique vibe your customers instantly respond to, but they also help you cement your brand.

If you’re going with photos, you should consider hiring a photographer who not only takes amazing photos and can create a custom portfolio of images for you to use but also understands the type of photos that generate the best response when incorporated into a website.

If you’re interested in adding some illustrations to your website, consider visually stimulating ones that can include:

  • Gradient changing illustrations
  • 3D designs
  • Layered graphics

Explore Parallax Scrolling

Parallax scrolling is one of 2023’s hottest webdesign trends. Not familiar with the term. Parallax scrolling is a technique currently being used in web design that allows the background to move at a slower rate of speed than the foreground images. This gives the entire page a cool, three-dimensional appearance. Until recently, parallax scrolling was most commonly used in game design, but more companies are embracing it and incorporating it in their 2023 web redesign projects.

Time to Start Creating Grids

Over the past couple of years, grids have become a bigger part of modern web design, and it looks like the trend will continue in 2023. If you’re not already using a CSS Grid Layout, now that you’ve decided to give your website a facelift, the grid is something to seriously consider.

The advantages of using a grid in your web design include the following:

  • A pleasingly clean aesthetic
  • Better complex responsive web design
  • Better compatibility with all browsers
  • Improved layout options

Feel free to contact us at 209-521-4748 for more information about 2023 web design trends that will help your website pop.

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.