Staying on top of the latest trends is the best way to make sure your business website never looks outdated or becomes boring. Now that 2022 has finally arrived, itâ€™s time to look at the hottest upcoming web design trends and figure out if theyâ€™re something you should incorporate into your website.
Big Bold Colors
Expect 2022 to be a bright year. If thereâ€™s a way to incorporate bright colors into your brand, you should seriously consider going for it. The current consumer wants to feel good about themselves and by extension, good about your business, and bright colors that trigger a sense of cheer is the simplest way to do that.
While incorporating bright colors into your website is a great idea, donâ€™t go overboard. Think bright but minimalistic. You donâ€™t want so much color it hurts visitors’ eyes or creates a sense of pandemonium.
Progressive Lead Generation
Lead generation has always been important. Thatâ€™s not expected to change in 2022. Tweak your web design so that youâ€™re able to gather information from your clients in a way thatâ€™s subtle, private, and discrete. One of the simplest ways to do this is is creating a website that leads them from one page to another and slowly asks a series of questions as they go. An example of this is creating one page that maybe asks for a name and general location. Followed by another page that explores why they visited your page, followed by the lead funnel page that requests an email address in exchange for your free product.
Keep your lead generation forms, clean, unobtrusive, and simple.
Donâ€™t Discount Loading Speed
Donâ€™t let 2022 be the year that you slack off when it comes to your websiteâ€™s loading speed. The average consumer is more impatient than ever before. Theyâ€™re not going to wait for more than a few seconds to load your page. If they donâ€™t get near-instant access to the information they seek, they will move on.
Sit down with your web designer and discuss different ways the current loading speed of your website can be improved. Itâ€™s especially important that all your leading landing pages fully open almost as soon as the link is clicked.