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2022’s Hot Web Design Trends

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Staying on top of the latest trends is the best way to make sure your business website never looks outdated or becomes boring. Now that 2022 has finally arrived, it’s time to look at the hottest upcoming web design trends and figure out if they’re something you should incorporate into your website.

Big Bold Colors

Expect 2022 to be a bright year. If there’s a way to incorporate bright colors into your brand, you should seriously consider going for it. The current consumer wants to feel good about themselves and by extension, good about your business, and bright colors that trigger a sense of cheer is the simplest way to do that.

While incorporating bright colors into your website is a great idea, don’t go overboard. Think bright but minimalistic. You don’t want so much color it hurts visitors’ eyes or creates a sense of pandemonium.

Progressive Lead Generation

Lead generation has always been important. That’s not expected to change in 2022. Tweak your web design so that you’re able to gather information from your clients in a way that’s subtle, private, and discrete. One of the simplest ways to do this is is creating a website that leads them from one page to another and slowly asks a series of questions as they go. An example of this is creating one page that maybe asks for a name and general location. Followed by another page that explores why they visited your page, followed by the lead funnel page that requests an email address in exchange for your free product.

Keep your lead generation forms, clean, unobtrusive, and simple.

Don’t Discount Loading Speed

Don’t let 2022 be the year that you slack off when it comes to your website’s loading speed. The average consumer is more impatient than ever before. They’re not going to wait for more than a few seconds to load your page. If they don’t get near-instant access to the information they seek, they will move on.

Sit down with your web designer and discuss different ways the current loading speed of your website can be improved. It’s especially important that all your leading landing pages fully open almost as soon as the link is clicked.

Not sure that your website is ready for 2022? Contact us. We’ll look at your site and discuss different ideas that will make it more appealing to your target market.

4 Ways to Strengthen Your Brand Message with MHD Group Web Design

4 Ways to Strengthen Your Brand Message with MHD Group Web Design

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Your website should be a natural extension of your brand message. If you currently feel that there is some discord between your brand message and your current web design, it’s time to revamp your website.

You’ll be amazed by how much a well-designed website helps strengthen your brand message.

Better Brand Identity

Your website is the place prospective customers will turn to when they want to learn more about your brand identity. Every single piece of content you include in your web design should connect strongly to identity.

It doesn’t matter if you’re revamping your entire website or have simply decided to tweak the design, before going live with the newly redesigned website, look at every single aspect of the website and make sure it helps uphold your brand identity and sends a positive message to consumers.

Add Emotional Elements

Every single business should strike an emotional chord with its target market. A good web design allows you to showcase this emotional aspect of your business and will use it to strengthen your brand message.

Sit down with your web designer and let them know if you want your brand message to be tranquil, happy, fun, compassionate, or something else. They will choose fonts, images, layouts, and even colors that will help trigger an instantaneous emotional connection between yourself and prospective customers.

Creates a Solid Sense of Value

When you meet with your web design team, you’ll likely hear the words, value proposition tossed around. In this case, value isn’t necessarily the financial value of your website, though a good value proposition will lead to a nice increase in sales.

When your website is fully designed, the value proposition will appear as a short statement in an area where visitors’ eyes will naturally be drawn to as soon as your website loads. The idea of the value proposition is that it provides your visitors with an instant understanding of what they will get from visiting the website. Reading the value proposition will make your visitors feel good about the website and help them develop a solid understanding of your brand message.

Stand Out From the Crowd

The best thing about a good web design is that not only will it enhance your brand message, it will also show how your business differs from the competition. Aspects of web design that help hone your brand message and stand out from the crowd include the use of color, tone, the type of content you incorporate into your web design, and more.

Want to make sure your web design aligns with your brand message? Contact the MHD Group and learn exactly what tricks we have up our sleeve that will enhance your brand message.

The Importance of White Space in Web Design

The Importance of White Space in Web Design

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Many people are surprised when they see the mockup for a web design and instead of blocks of text and images all crammed together, there is a great deal of blank space. It’s not uncommon for them to assume that the blank space means the website developers didn’t know how to compile enough information to fill the space.

Web designers refer to these gaps as white space and, in many ways, they represent important website real estate. The way the white space is used is one of the first things visitors use to determine if they want to explore your website or if they click past it.

The truth is that blank space is a crucial part of web design. While you don’t want several inches of space between blocks of content, your website should have generous gaps between paragraphs and a nice border that separates images from the text.

The most important thing white space does is improve the readability of your website. Pages become more readable when there is a small amount of space between the paragraphs. That’s one of the reasons so many book publishers now print books with larger text and more white space because those are the types of books readers are likely to purchase. The increased number of sales generated from the white space more than justifies the increased printing and shipping costs.

Webpage visitors who encounter a massive block of text that has little to no white space will quickly become overwhelmed and close the website. When that same block of text is broken into many paragraphs and a little white space is inserted between those paragraphs, the visitor will read all the content and then either explore your website or enter your sales funnel.

The rule of thumb for adding additional white space to your website is to limit sentences to under 21 words and make sure the average paragraph is only about three sentences long. Using bulletin points is another great way to generate more white space.

The correct use of white space does more than simply make your website more readable and therefore more visitor-friendly. A knowledgeable web design team knows how to use white space to attract attention to a block of extra important content and to subtly guide your visitors to the products and services you most want them to notice.

MHD Group provides results driven solutions that elevate brand awareness above the competition, motivate buyers and ensure customer loyalty by effectively integrating branding strategy, graphic and web design, marketing, digital media and public relations.