Video marketing takes time and requires resources that aren’t always readily available to people. These two things make some business owners question whether video marketing is something they should really invest in.
The short answer is yes.
Video marketing is an investment that will ultimately pay off in a major way. According to data collected by Image Works, 55% of marketers who included videos in their email marketing campaigns experienced a higher click-through rate. The numbers go even higher when the videos are used in social media marketing programs.
The good news is that as long as you stick to a few simple tricks. Video marketing isn’t difficult and it will quickly generate a high return on your investment. All you have to do is follow a few basic tips.
Invest in good video equipment. Posting a grainy, dark video with poor sound quality is worse than posting no video at all. Not only should you invest in a video camera or smartphone camera that takes high-quality images, but you should also make sure you have a good light source and a high-quality microphone. Yes, these can seem expensive when you purchase them, but the good videos will quickly pay for the equipment. Plus, as long as you take care of this equipment, it will last a long time.
Know exactly what you want to do with the video. Before you start shooting, know what the goal of the video is and create a script that allows you to get to the point quickly. Keep your video content condensed and to the point, the same way you would if you were creating a blog post.
Keep things short. Customers don’t want to spend an hour watching a promotional video. They’re busy. They have other things to do. Keep your videos as short as possible. If you find that the content requires a longer video, break it into sections and post each separate video as a different part. Edit the different sections in a manner that the viewer feels compelled to click on the next part. Make sure you link all the video parts.
Create some buzz around your video marketing campaign. If you have an exciting new product launch or think you’ve created a video your followers will love, don’t be afraid to hype it. Create short little teaser videos and post those.
Don’t be afraid to ask your followers to help you generate video content for you. Encourage them to create videos with your products, post them on their social media page, and tag your business in the videos. Not only is this create valuable content and improve your business’s visibility, but it can also serve as an inspiration for future videos that you want to create!