What Every Start-Up Business Owner Needs to Know About Digital Marketing

Getting a start-up up and running isn’t easy. It’s not uncommon for a person to get so involved with the process of developing their business idea, turning their vision into reality, and acquiring the financial backing they require to forget about things they’ll need down the road, like a good digital marketing plan. The fact that start-ups require a slightly different digital marketing plan than an already established brand with a solid customer base makes creating a successful marketing program more challenging.

First, if you’re the creator of a start-up that suddenly realized you haven’t done a thing to promote your enterprise, it’s okay. Don’t beat yourself up. It happens. The good news is that it’s never too late to create and utilize a digital marketing plan.

Second, get to know exactly what it takes to successfully use digital marketing to promote a start-up.

Nail Down Your Brand

You can’t expect to launch a successful digital marketing program for your start-up if you don’t already have a good idea of what your brand is. The aspects of creating a successful brand include:

Decide what kind of vibe you want to project
Choose a few suitable colors that will be incorporated into all of your branding material
Create a unique, eye-catching logo that matches your industry and start-up’s personality
Design a website that helps drive home your brand. The colors, wording, images, etc. should all be on brand.

Start Creating Website Material

Now that you’ve started to figure out your brand, it’s time to turn your attention to the next phase of digital marketing: the website. Not only does your website need to reflect your brand, but it also has to appeal to your target market. Fill it with content that your target market will find interesting.

Don’t forget to blend some SEO-friendly key phrases into your content.
Resist the urge to make all your content into a sales pitch
Create a schedule for uploading new content
Include a solid call to action with all of your content
Remember that short blocks of content are more effective than long blocks of text

Combine Digital Marketing Ideas

There was a time when you could focus all of your marketing resources on one platform and use just one or two forms of marketing but those days have passed. These days, it’s important to spread yourself out and promote your start-up through a lot of different channels.

Don’t forget to use:
Influencers
Video Marketing
Several different social media platforms
Pay-per-view marketing
Referral marketing
And more

How are you handling your start-up’s digital marketing needs? Do you need help or simply want to see if there’s a more efficient way you could be using digital marketing to promote your start-up? Feel free to contact us for suggestions.

Does Your Successful Business Really Need Social Media Marketing?

If you thought that because it’s 2022 and you’ve managed to create a successful business, you can grow lax on your social media marketing, it’s time to think again. Rest assured, there is another business currently sitting out there, waiting for you to drop the ball on your social media marketing so that they can swoop in and steal all of your loyal customers.

Social Media Marketing is an Excellent Way to Showcase your Business’s Customer Service Skills

Yes, we just said that you can’t get lazy with your social media marketing, but that doesn’t mean you have to keep creating promotional posts. Make 2022 the year that you turn your social media accounts into a customer service extravaganza. Encourage your customers to use their social media accounts to share stories about your business. When they do, reply to those posts. Not only does this help boost your business’s visibility, but it also provides you with the means to connect with your customers.

You should also use your social media accounts to respond to questions and concerns your customers discuss. This is a great opportunity to show how your business is really connected to your customers, and how you’re willing to make adjustments to your program and identify and correct holes in your customer experience.

Focus on Developing Authenticity

Instead of dedicating your social media marketing program to promotional and brand recognition posts, your accounts develop authenticity. Create posts that show your product out in the real world. Encourage your customers to create short video snippets of your products and tag you in the posts. Explore alternative ways to use your products. Not only does this type of marketing program help create brand authenticity, but it also creates outside recommendations that studies show are more effective than company-led promotions.

Explore Other Social Media Platforms

Now that your business is successful and you’ve gotten a handle on how to best utilize your current social media platforms, use 2022 to explore other platforms that you’re not as familiar with. Not only does this provide you with a way to revitalize and reuse some of your old marketing material, but you’re also putting yourself in a position where you can easily adapt to any new marketing trends and platforms that come along in 2023.

What are you doing to keep your social media marketing interesting for your established and successful business?

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Month: September 2022

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