Four Common Reasons Why Some Brands Fail

Posted on March 19, 2023April 4, 2023 by @admin

Four Common Reasons Why Some Brands Fail

It’s no secret that some businesses never seem to get off the ground. Sometimes this is because of a bad business plan, poor management, or because the business wasn’t a good idea. While these issues can contribute to a business’s failure, a surprising number of times, the main reason the business fails is because of poor branding.

There are several reasons bad branding issues result in a business failing to catch on.

They Fail to Connect to Their Target Market

It doesn’t matter how good a business is. If the business fails to catch the eye of its target market, they aren’t going to make it. The problem is that the company usually spends all of its money casting a wide net with its marketing efforts instead of investing in consumer research and pinpointing the type of branding that resonates with its ideal customer.

The Brand Fails to Live Up to Brand’s Promise

One of the common mistakes we encounter when we’re looking at a business that failed because of the branding is that the company failed to live up to the brand’s promise. We see this the most frequently in businesses that novice business owners started. They have a great idea but aren’t confident about how they want to handle their branding, so they look to other businesses for ideas. The result is a brand that looks good but doesn’t quite match the business or product/service they’re offering.

Overextending the Brand

Recently we’ve noticed an uptick in branding failures that aren’t the result of the company having a bad brand but that the company is simply trying to do too much with its brand. This usually happens when a successful company expands its product line or offers more services. While the brand perfectly fits the original idea, it jars with the extension, and customers get confused. When it comes to expansion, careful consideration must be given to whether the company should expand under the same brand or if it would be better off creating two separate brands.

Creating Sub-Brands that Hurt the Primary Brand

While we are in favor of creating sub-brands, we do urge you to use caution. We’ve seen cases of businesses that launched a good sub-brand without realizing that the sub-brand was sending a message that ultimately contradicted and, in some cases, even hurt the main brand.

Does the process of branding your start-up leave you feeling overwhelmed? Feel free to contact us. We take the stress and mystery out of successful brand creation.

2022’s Hot Web Design Trends

Posted on January 10, 2022January 10, 2022 by @admin

Staying on top of the latest trends is the best way to make sure your business website never looks outdated or becomes boring. Now that 2022 has finally arrived, it’s time to look at the hottest upcoming web design trends and figure out if they’re something you should incorporate into your website.

Big Bold Colors

Expect 2022 to be a bright year. If there’s a way to incorporate bright colors into your brand, you should seriously consider going for it. The current consumer wants to feel good about themselves and by extension, good about your business, and bright colors that trigger a sense of cheer is the simplest way to do that.

While incorporating bright colors into your website is a great idea, don’t go overboard. Think bright but minimalistic. You don’t want so much color it hurts visitors’ eyes or creates a sense of pandemonium.

Progressive Lead Generation

Lead generation has always been important. That’s not expected to change in 2022. Tweak your web design so that you’re able to gather information from your clients in a way that’s subtle, private, and discrete. One of the simplest ways to do this is is creating a website that leads them from one page to another and slowly asks a series of questions as they go. An example of this is creating one page that maybe asks for a name and general location. Followed by another page that explores why they visited your page, followed by the lead funnel page that requests an email address in exchange for your free product.

Keep your lead generation forms, clean, unobtrusive, and simple.

Don’t Discount Loading Speed

Don’t let 2022 be the year that you slack off when it comes to your website’s loading speed. The average consumer is more impatient than ever before. They’re not going to wait for more than a few seconds to load your page. If they don’t get near-instant access to the information they seek, they will move on.

Sit down with your web designer and discuss different ways the current loading speed of your website can be improved. It’s especially important that all your leading landing pages fully open almost as soon as the link is clicked.

Not sure that your website is ready for 2022? Contact us. We’ll look at your site and discuss different ideas that will make it more appealing to your target market.

4 Ways to Strengthen Your Brand Message with MHD Group Web Design

Posted on December 1, 2021December 1, 2021 by @admin

4 Ways to Strengthen Your Brand Message with MHD Group Web Design

Your website should be a natural extension of your brand message. If you currently feel that there is some discord between your brand message and your current web design, it’s time to revamp your website.

You’ll be amazed by how much a well-designed website helps strengthen your brand message.

Better Brand Identity

Your website is the place prospective customers will turn to when they want to learn more about your brand identity. Every single piece of content you include in your web design should connect strongly to identity.

It doesn’t matter if you’re revamping your entire website or have simply decided to tweak the design, before going live with the newly redesigned website, look at every single aspect of the website and make sure it helps uphold your brand identity and sends a positive message to consumers.

Add Emotional Elements

Every single business should strike an emotional chord with its target market. A good web design allows you to showcase this emotional aspect of your business and will use it to strengthen your brand message.

Sit down with your web designer and let them know if you want your brand message to be tranquil, happy, fun, compassionate, or something else. They will choose fonts, images, layouts, and even colors that will help trigger an instantaneous emotional connection between yourself and prospective customers.

Creates a Solid Sense of Value

When you meet with your web design team, you’ll likely hear the words, value proposition tossed around. In this case, value isn’t necessarily the financial value of your website, though a good value proposition will lead to a nice increase in sales.

When your website is fully designed, the value proposition will appear as a short statement in an area where visitors’ eyes will naturally be drawn to as soon as your website loads. The idea of the value proposition is that it provides your visitors with an instant understanding of what they will get from visiting the website. Reading the value proposition will make your visitors feel good about the website and help them develop a solid understanding of your brand message.

Stand Out From the Crowd

The best thing about a good web design is that not only will it enhance your brand message, it will also show how your business differs from the competition. Aspects of web design that help hone your brand message and stand out from the crowd include the use of color, tone, the type of content you incorporate into your web design, and more.

Want to make sure your web design aligns with your brand message? Contact the MHD Group and learn exactly what tricks we have up our sleeve that will enhance your brand message.

News

Tag: modesto advertising